The Just 1 Project is part social psychology project and part fundraising endeavour. Can we raise £500,000 for 5 charities in 5 months using only social media?
The concept is simple: donate just £1 and share the project on social media. By applying the "pay it forward" principle, can we revolutionise the way in which we donate to charity and the way that charities fundraise?
Be a part of something truly extraordinary, click here to learn more about The Just 1 Project.